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Globally the quickest escalating sports activities are extreme; in fact In keeping with advertising field statistics, you can find now an approximated 168 million Lively participants worldwide.
Using the mass marketing ability, toughness and kudos of the acute model (the athletics channel currently broadcasts in more than 60 nations in 12 languages reaching no below a staggering 38 million houses) the group is venturing into specific locations the place they believe that they can make an actual variation, ultimately assisting to raise the general profile of extreme sports activities.
Since founding the Extreme Sporting activities Channel, the brand name has quickly Innovative into quite a few sport-orientated companies worldwide, launching several new firms including Serious Drinks (with its award-profitable choice of all purely natural beverages by now advertising in 23 nations), Intense Medics (a unique crew of really skilled and specialised paramedics masking Excessive sports activities occasions across Europe), EX Factor, Extremepie (now Europes biggest surf & ski on-line and mail-order retailer), Intense Inns (a very new lodge strategy designed specially to cater for Serious sports activities enthusiasts – the main a hundred thirty bedroom hotel opened in Cape City in November 2006) and now Severe Mayhem. Oh, in addition to Be careful to the start of Uncooked Point out – the groups new sports manner outfits label, with foot-ware, watches and eye-ware also in the look pipe-line.
Can Serious Mayhem truly make a distinction to the UK paintball scene? Youve gotta imagine they can!
