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Globally the swiftest expanding sports are Serious; in fact In line with advertising industry statistics, you'll find now an believed 168 million Energetic participants all over the world.
Using the mass advertising functionality, energy and kudos of the Extreme brand name (the sports activities channel now broadcasts in more than sixty nations in 12 languages achieving no a lot less than a staggering 38 million properties) the team is venturing into particular places where by they believe that they're able to make a real difference, ultimately assisting to raise the general profile of maximum sports activities.
Because founding the acute Athletics Channel, the brand name has speedily Highly developed into quite a few sport-orientated firms around the world, launching quite a few new companies together with Extreme Drinks (with its award-successful range of all normal drinks previously promoting in 23 countries), Severe Medics (a singular crew of very qualified and specialised paramedics covering Intense athletics events throughout Europe), EX Ingredient, Extremepie (previously Europes major surf & ski on-line and mail-purchase retailer), Serious Lodges (a totally new lodge thought created specially to cater for Severe sports fanatics – the primary 130 Bed room lodge opened in Cape City in November 2006) and now Excessive Mayhem. Oh, and in addition Be careful for the launch of Raw State – the teams new sports manner apparel label, with foot-ware, watches and eye-ware also in the design pipe-line.
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